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Focus On Returns

For companies in any industry, deciding what to invest in is complicated.

In the auto sector, where we are already witnessing revolutionary product changes and where more are certain to come, it is especially difficult.

So viewing the sector through the lens of return on capital is absolutely critical.

The current low rates of return are unsustainable in this environment, and improving returns will ensure that the industry can continue to attract the capital it requires to create the types of vehicles customers want most.

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